COPYWRITING

COPYWRITING

by matt burns

They said I’d be good at it

Because I’m good at writing

So I gave it a shot

Copywriting for a medical supply company

I never knew writing

Could be a such a dead

Horrible

Thing

If there’s one way to take something good

Fun

And suck the life out of it

I guess copywriting is how to do it

I couldn’t do it

Even if I tried my hardest

There’s something inside me

It says

Stop!

Stop!

It’s a brick wall I cannot surpass

I try

And I try

But I can’t compromise myself

And do this boring writing

And I don’t mean I won’t

I mean I can’t

It’s not how I’m wired

I try

And I try

But the brick wall is there

And it’s a stubborn bastard

Saying stop!

Stop!

Believe me

I want to compromise

Because I guess I can make some good money

I want to so bad

But my brain wasn’t made to write this way

I try to have fun with the words

Make it funny

But that’s not what they want

They want dull

Straight-forward

Something that will appeal to the lowest common consumer

I can only write fun

I can only write creatively

Just because you are good at creative writing

Doesn’t mean you’re good at copywriting

Because copywriting

Is dead writing

Copy

Writing

Is

Death

TWO POEMS SPAWNED BY A DEATH

My dog died a couple of days ago and the feelings I experienced afterwards gave birth to these two poems...

A GOOD CRY

by matt burns

I’m 32-years-old

My dog died yesterday

I was pretty sad about his death

But I was even more concerned about how my other dog would react

I remembered the movie Bambi

Where the baby deer has to deal with the mother’s death

It was so sad

All this is what made me cry more than I’ve ever cried

Probably since I was about eight-years-old I’d never cried so hard

I’m pretty sure I haven’t shed much of a tear in years

I was pretty sure my tear ducts had dried out completely

Maybe my eyes have burned a bit, misted at times

But today I absolutely balled my eyes out

Over

And over

Again

In the end, it kind of felt cathartic

Like I needed it

Like it was a big build-up of sadness

And years of depression

Purged from my soul

One great, big detox

All I needed was the death of my dog

To push me over the edge

And wash all the melancholy out

I think it’s good to have a big, hard-core cry

Now and again

Even if you’re a man

Be a man

And cry

Cry like a man

DEATH IS LIFE

by matt burns

No matter how much you prepare for it

It comes

Obviously

It’s inevitable

And I’m not talking your own death

I’m talking the death of others

First, you’re shocked and feel nothing

Then it slowly seeps in

And seeps in even further

And further

And your stomach gets so twisted

And you feel sick

You can hardly walk

You don’t want to exist, think or feel

Every song you listen to is sad

Even if it’s bright and sunny out, it’s sad weather

Your job doesn’t matter

Career doesn’t matter

Money doesn’t matter

The only thing that matters is LOVE

For that person 

Or animal

But now they’re gone

Forever

Even if you believe in heaven

Or an afterlife

Death still absolutely destroys you

You want to stay in a room the rest of your life

Make no friends

Marry no wife

Give birth to no kids

Accumulate no pets

Because if you’re completely alone

You never have to experience the hurt again

But being alone isn’t right

It isn’t healthy

Being saddened by a death means you’ve lived

Avoiding the sadness from a death means you lived very little

Because relationships is life

Isolation is death

Indeed, it’s a paradox

DEATH IS LIFE