COPYWRITING

COPYWRITING

by matt burns

They said I’d be good at it

Because I’m good at writing

So I gave it a shot

Copywriting for a medical supply company

I never knew writing

Could be a such a dead

Horrible

Thing

If there’s one way to take something good

Fun

And suck the life out of it

I guess copywriting is how to do it

I couldn’t do it

Even if I tried my hardest

There’s something inside me

It says

Stop!

Stop!

It’s a brick wall I cannot surpass

I try

And I try

But I can’t compromise myself

And do this boring writing

And I don’t mean I won’t

I mean I can’t

It’s not how I’m wired

I try

And I try

But the brick wall is there

And it’s a stubborn bastard

Saying stop!

Stop!

Believe me

I want to compromise

Because I guess I can make some good money

I want to so bad

But my brain wasn’t made to write this way

I try to have fun with the words

Make it funny

But that’s not what they want

They want dull

Straight-forward

Something that will appeal to the lowest common consumer

I can only write fun

I can only write creatively

Just because you are good at creative writing

Doesn’t mean you’re good at copywriting

Because copywriting

Is dead writing

Copy

Writing

Is

Death